Product Cycles & Loss of Focus
I really like the illustration about Truth on Brands by Gavin Potenza. It illustrates how a lot of products eventually forget why they started in the first place. If we look at the different years as levels through the filter of a software application, mobile device or even toothpaste, those steps sort of explain product cycles. There’s the initial idea (1960), after the launch attention quiets down so additional features are added (1975), eventually other products are... Read More
